Founded as a Roman trading post and located in the northwest of Istria, Croatia, Umag is a picturesque coastal offering a modern shopping trip in a traditionally styled setting. Namely, in Umag, you can find everything from rare souvenirs in a traditional crafts shop to the latest fashion trends in an exclusive department store.

While it doesn’t boast a large shopping district like some of the neighbouring cities, there are still lots of things to do in Umag such as visiting the markets.

Umag features a concentrated shopping area involving a few main streets, suitable for relaxed walking. Start your shopping journey at the town centre where both local and global brands present. The hub of Umag’s retail district is the town center where you can find stores selling diverse items from fashion and accessories to household products and electronics. 

Meandering from one shop to another is simple due to its pedestrian-friendly lanes, complete with numerous cafes and eateries for rest stops while savouring Istrian food

In addition to the city centre, there exists an attractive promenade. This picturesque coastal walkway is yet another favoured destination for shoppers. The Nova Obala Promenade is filled with boutiques, gift shops, and local craftsmen’s stores. 

This place offers a chance to discover unique presents while soaking up the gorgeous views of the sea. Be sure to visit some of the quaint family-owned businesses for a more intimate shopping affair.

Best local markets

For those who love to immerse themselves in local culture, Umag’s markets are a must-visit. These markets offer a variety of fresh produce, local delicacies, and handmade goods.

Every day till noon you will find local food markets near the new square. This vibrant location is a favourite for both locals and tourists to purchase fresh fruits, vegetables, cheese, and other native products.

You might also want to check out the Stella Maris market. It’s positioned near the well-known Stella Maris Resort and functions in the summer with a variety of produce, handmade items, and mementoes. With its vibrant atmosphere at night, as vendors remain open late, it’s an exciting place to spend an evening.

The Stella Maris Market is an excellent spot to find local crafts and enjoy the festive atmosphere.

Top shopping malls and centres

While Umag is known for its local charm, it currently doesn’t have any big shopping malls and centres. The closest thing to a shopping mall is the area in which you’ll find Teddy, Bipa, Lidl, Spar and Intersport. 

However, with a short drive from Umag, you can reach Koper or Poreč and shop there. 

Unique boutiques and specialty shops

Umag is known for its unique stores and speciality shops, providing a personal shopping experience. These shops often have items uncommon elsewhere, suitable for special gifts or memorabilia.

Umag also features many unique art galleries that present local artists’ works. You can discover attractive paintings, carvings, and other artworks embodying Istria. It’s an excellent area to buy a singular piece of artwork as a trip memento.

Apart from art, Istria is famous for its wine and olive oil. Um has numerous exclusive shops where you can taste and buy these local items. Shops like Vina Cattunar and Cuj offer tastings and a wide selection of wines and olive oils, making them perfect stops for foodies and wine enthusiasts.

Souvenir shops and local crafts

No trip to Umag would be complete without picking up some souvenirs and local crafts to remember your visit. The town offers a variety of shops where you can find traditional Istrian items. How else is everyone in your family supposed to know where is Istria? Where have you been? If you do not bring their souvenirs back home.

Umag has many souvenir shops. A good one, named Tobacco Shop Bari, is in the town centre. They sell a lot of items like traditional Istrian ceramics, lacework, and wooden crafts. It’s perfect for buying gifts for friends and family or a unique souvenir for you.

Another one is Cuj. Cuj is a shop that offers wine and Istrian oil tasting. You can buy these products too. What’s more, they will share with you the process behind the production of these wines.

Tips for a great shopping experience in Umag

Get the best out of your shopping trip in Umag with these suggestions. 

Shop in the early morning or late afternoon to dodge busy times. These periods are typically less crowded, providing a more enjoyable experience.

 Always have some cash on hand, despite the fact that most stores take credit cards. Having cash is especially important at local markets and smaller shops for effortless transactions. 

Don’t restrict yourself to mainstream streets, great stores can often be found in tuckedaway alleys of Umag. Search these areas to find unique items that you won’t see in travel guides. 

Reach out to people who live there for shopping tips and tricks they are likely familiar with good deals and where to find them. 

Shopping in Umag ranges from lively marketplace scenes to appealing boutiques. You can buy local handmade items, fresh food, and luxury-style pieces in this stunning coastal township. When planning to visit Istria, include a trip to Umag for an excellent shopping spree, and don’t forget to check out our villas. Happy shopping!