Umag, a charming town located on Croatia’s northwestern coast, is one of the country’s hidden gems. This lovely city is a destination that offers something for everyone. Whether you’re looking to relax on the beach, explore historical sites, or indulge in culinary delights, Umag promises an unforgettable experience. Read our short travel guide, which will help you in planning your trip and discover the magic of Umag today.

Overview of Umag

Umag’s history dates back to Roman times. The old town, with its narrow streets and historical buildings, reflects a mix of Roman, Venetian, and Austrian influences. Today, Umag has blossomed into a vibrant destination, known for its warm hospitality. The town’s coastal location on the Istrian peninsula makes it a popular destination for beach lovers, with pristine beaches and clear blue waters offering excellent opportunities for swimming and sunbathing. 

If you don’t know where is Istria, the Istrian peninsula, the largest in the Adriatic Sea, lies at the crossroads of Central Europe and the Mediterranean. Renowned for its varied landscape, rich history, and delectable cuisine, Istria is often called the “Tuscany of Croatia," captivating all who visit with its charm and beauty.

Umag old town

Outdoor Activities and Adventures

Istria is renowned for its cycling routes, and Umag is no exception. The Parenzana Trail, a former railway line turned into a cycling path, runs through Umag and offers stunning views of the coastline and countryside. Keep in mind this trail is suitable only for mountain bikes. For those who prefer walking, numerous hiking trails wind through the surrounding hills and vineyards, providing a chance to experience the region’s natural beauty up close.

Whether you’re interested in windsurfing, kayaking, or paddleboarding, you’ll find plenty of options along the coast. Umag’s crystal-clear waters are ideal for water sports. The town also has several diving centers, where you can explore the underwater world of the Adriatic, rich with marine life and captivating shipwrecks.

Umag is home to some of Croatia’s finest golf courses, offering players a challenging yet scenic experience. The town is also known for hosting the ATP Croatia Open, attracting tennis enthusiasts from around the world. Whether you’re a pro or a beginner, the well-maintained courts and professional coaching available make Umag a great place to enjoy these sports.

Cultural Experiences in Umag

When it comes to things to do in Umag, the city has a lot to offer in terms of cultural activities, since the old town is full of architectural treasures. The Church of St. Mary and St. Peregrine, dating back to the 15th century, is a must-see for its beautiful frescoes and bell tower. You can also learn about the town’s history and see artifacts from its Roman past at the Umag Town Museum, which is housed in a former Venetian villa.

Umag’s cultural calendar is filled with events celebrating local traditions, music, and cuisine. The most famous is the Umag Summer Festival, which features a series of concerts, performances, and culinary events. The town also celebrates its maritime heritage with Fishermen’s Night, a lively event where you can enjoy fresh seafood and traditional music.

If you’re up for some road adventure, just a short drive from Umag, the Savudrija Lighthouse is the oldest one in Croatia, dating back to 1818. It offers stunning views of the Adriatic Sea and the nearby coastlines of Slovenia and Italy. If you’re spending a few days in the city, the Istrian hinterland, with its rolling hills, vineyards, and olive groves, is perfect for a day trip. Visit the picturesque towns of Grožnjan and Motovun, known for their medieval architecture and vibrant art scenes.

When hunger strikes, you can look forward to enjoying Istrian cuisine, which masterfully blends Italian and Croatian flavors. The region is known for its emphasis on fresh seafood, truffles, and locally sourced produce. Indulge in local specialties like Istrian prosciutto, truffle pasta, and a variety of fresh seafood dishes. Don’t miss the chance to pair your meal with a glass of Istria’s renowned wine, completing a truly delightful culinary experience.

Umag's cultural calendar

Practical Travel Tips

Umag is well-connected by road, with regular bus services from major Croatian cities and nearby European destinations. The nearest airports are in Pula, Rijeka, and Trieste in Italy, each about an hour’s drive away.

The official language is Croatian, but English and Italian are widely spoken. The currency in Croatia is the euro. While credit cards are widely accepted, it’s a good idea to have some cash on hand when shopping in Umag, especially for smaller souvenir shops and cafes. The town’s markets and boutiques are perfect for picking up souvenirs, such as handmade jewelry, local wines, and olive oils. Don’t miss the chance to visit local artisan shops, where you can find unique ceramics and textiles reflecting Istrian culture. 

Umag’s nightlife offers a mix of beach bars, nightclubs, and live music venues. If you enjoy a quiet evening with a glass of local wine or dancing the night away, you’ll have plenty of choices. The town’s waterfront promenade is lined with bars and cafes, providing the perfect spot to enjoy a sunset cocktail.

Accommodation Options in Umag

From luxurious resorts to small guesthouses, Umag has a variety of hotel alternatives to suit all budgets. For a more genuine experience, check our villas in Umag, which provide the peace and luxury of a home away from home. Many homes include luxurious amenities including private pools, large gardens, and breathtaking sea views. They are suitable for families or parties seeking a pleasant, private base to explore Umag and the surrounding area. Whether you choose a modern design or a classic stone house, there is a villa to fit your taste and budget.